Atlantic City Newspapers - September 1933
[Click on any Picture (newspaper article) for complete article]
The Philadelphia newspapers and the Atlantic City newspapers were the only ones found so far that detail the daily happenings of the Miss America 1933 Pageant. The Atlantic City papers have a lot of scheduling information, so that the tourists who came for the Pageant will know how to plan and where to be and when. They also summarize the prior day's events. The Philadelphia Inquirer actually has more pictures, and different ones, from the Atlantic City Press, and more gossip about the Pageant!
|Front page Atlantic City Press, Sat., Sep 2|
Atlantic City Press -- Pre-Pageant: Saturday, Sep. 2, 1933
Pageant Gives Prize To 'Pros'
This Class of Beauties to Get Stage Contracts
Even the professional beauty will have her inning when the cream of the nation's bathing girls gather here next week to vie for the crown of "Miss America, 1933," during the eighth edition of the Atlantic City Pageant.
With opening day a few days off, word was received that the girl winning the competition for professionals will have her choice of two theatrical contracts in addition to the title of "Miss Golden Mermaid," and a handsome trophy.
This division, which is part of the Bathers' Review to be staged Thursday, is open to any girl, even though she has had stage or screen experience, or has worked as an artist's model.
Barred as "Miss America"
This group is, of course, barred from competition for the title of "Miss America." None of the 35 girls seeking that prize has ever been thus employed.
Two New York theatrical promoters have offered a 20-week contract for the winner of the professional class.
Preparations are being completed for an elaborate reception for the girls when they arrive Tuesday. They will be greeted by Mayor Bacharach and the City Commission. That evening they will be guests at a dinner at the Gateway Casino.
Here the public will be given their first real chance for a close-up of the visiting beauties from 33 states, the District of Columbia and New York City. An elaborate program has been prepared for the evening. Each of the girls will be introduced from the stage.
The Morris Guards will act as escorts to the young ladies.
|Front page Atlantic City Press, Tue., Sep 5|
Atlantic City Press -- Day 1: Tuesday, Sep. 5
Open Pageant Fete; Beauties Arrive Today
Girls Representing 29 states, Washington and NY Due at 1:20 p.m.
RULERS TO WELCOME
Vie for Crown of 'Miss America' in Festival Lasting to Saturday
Queens of pulchritude, representing 29 states, the District of Columbia and New York City, will arrive here today to compete for the crown of "Miss America 1933."
The American Beauty Special train will arrive at the Pennsylvania-Reading Railroad Station at South Carolina avenue at 1:20 p.m. to mark the opening of the eighth edition of the revived Atlantic City Pageant. The five-day program will be climaxed Saturday night with the coronation ceremonies in the Auditorium.
A collection of blondes, brunettes and red heads, will assemble in Broad Street Station, Philadelphia, this morning, and the beauty special will leave at 11:55 a.m.
To Parade On Atlantic Avenue
Armand T. Nichols, Director-General of the Pageant, and Miss Ethel Rattay, head of the women's reception committee, will accompany the beauties to the shore. They will be met at the station here by a cavalcade of motor cars and this procession will move down Atlantic avenue to Albany, circle the monument there, up Atlantic avenue to New Jersey, thence to Pacific and along Pacific to Arkansas and the Boardwalk.
Then the parade will move slowly along the Boardwalk to the Auditorium where the visiting nymphs here to vie for the title of the nation's most beautiful bathing girl, last won by Miss Lois Eleanor Delander, of Joliet, Ill., in 1927, will be welcomed to the resort by Mayor Bacharach and members of the City Commission.
Later the girls will be whisked to [cont'd on p. 3] the beauty headquarters at the Ritz-Carlton Hotel, where 20 suites on the 17th floor have been set aside for the royal party during their stay here by Manager Neil Messick.
Tonight the beauties will be guests at a dinner along with visiting newspapermen and city officials at the Gateway Casino, Somera Point. Each girl will be introduced from the stage.
Norman Brokenshire, radio announcer, will act as master of ceremonies throughout the five days of pageantry and the Morris Guards will act as escort for the girls.
The 35 [actually 31 -- only 31 states listed] girls represent: Arkansas, California, Connecticut, Delaware, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi, Missouri, New Hampshire, New Jersey, New Mexico, New York State, North Carolina, Ohio, Oklahoma, Pennsylvania, Virginia, Vermont, Washington, West Virginia, Wisconsin, District of Columbia and New York City.
|Front Page Atlantic City Press, Wed., Sep 6|
Atlantic City Press -- Day 2: Wednesday, Sep. 6
Page 1 photo: "Miss Pennsylvania Greeted" Mayor Bacharach extends welcome to Miss Pennsylvania, first Pageant beauty to disembark from the special train yesterday. Director-General Nichols is with them. Other pictures Page 9
30 Beauties Open Pageant For '33 Title
Dizzy Whirl on Opening Day From Time of Arrival to Evening Dinner
MISS OKLAHOMA FAILS
Girl From State Which Crowned One Winner Afflicted With Appendicitis
Thirty girls from 28 states arrived on the Beauty Special and immediately entered the Pageant whirl revived this year on a commercial scale.
There should have been 31 but "Miss Oklahoma" from the state which produced one Miss America (Norma Smallwood), was seized with appendicitis and and [sic] emergency operation kept her from the Pageant.
The reception at the railroad station, at the Auditorium and the dinner in their honor at the Gateway Casino in Somers Point, introduced the girls to thousands in the city and testified to the fact that beautiful girls still held allure - especially for the women.
For human nature has not changed since the last Pageant and the great majority of the craning necks which greeted every move of the girls were feminine.
City Chooses Favorites
And already Atlantic City is choosing favorites from among the beauties. Although the public will not be the judges the public, judging from its comments at every appearance of the beautiful young women have chosen favorites and the first day witnessed eight beauties win popular acclaim:
Miss Ohio, Miss New York City, Miss New York State, Miss California, Miss Wisconsin, Miss West Virginia, Miss Washington State [cont'd p. 9] and Miss Missouri seemed to take with the crowds.
But what the judges will have to say is another thing. Their decision will not be made until Saturday night when another Miss America will take the crown and septre [sic] from Miss Delander.
The girls will meet the judges today for the first time, but they were warned last night at the Gateway Casino dinner by Norman Brokenshire, a little stouter but still the same Atlantic City radio announcer, that their every movement was being watched.
Greeted By Crowd
A crowd variously estimated at from 500 to 1000 greeted the girls at the dinner in their honor and in the honor of 30 visiting newspapermen last night.
They are still to be seen in bathing suits, but in their evening frocks last night the entrants compared favorably with the girls in any of the preceding pageants.
On the arms of uniformed members of the Morris Guards the girls walked across the dance floor and received their first formal introductions to the city.
Mayor and Mrs. Bacharach presided with Armand T. Nichols, Director General.
It was a dinner long to be remembered by the girls from everywhere. Alex Paskady assumed his best old-world manner at maitre-de-hotel in bowing the girls to dinner and the crowd's hand clapping warmed them to Atlantic City.
Year For Brunettes
As the girls walked across the ballroom floor on the arms of their escorts, one thing was apparent - 1933 is the year for brunettes. There was a redhead or two and a blonde, notably Miss California, but the brunettes are here en masse. And the girls seem taller, although it may be the difference in styles since 1927. And they seem more reserved, although it may be the depression.
But all of them are recognizable as Pageant beauties - that is beautiful girls not of the show girl type, some ill at ease and some showing the results of careful training for public appearances by chaperones selected for their experience in the teaching of poise.
Upon their arrival in the city on the beauty special the girls were taken to the Ritz-Carlton Hotel where 20 suites had been set aside for them. They made a side trip about the island and appeared on the Boardwalk in front of the Auditorium and then they set about securing a little rest before the dinner.
The dinner was at 8:30 and some of the girls had been so rushed by the events of the day it was their first bit of food since morning.
Several of the girls came to this city via a seven weeks vaudeville tour and are now old campaigners. This is the principal difference between the new and the old pageants. While the old pageants were promoted by newspapers and similar agencies, a great many of the girls this year were selected though contests sponsored by amusement parks and similar enterprises who so arranged the contests that they are able to pay all expenses for their entrants.
But, no matter, the selection of a Miss America has engaged the attention of the American press. Armand T. Nichols predicted that the same old burning national interest will focus on Atlantic City by Saturday.
|Front page Atlantic City Press, Tue., Sep 5|
Atlantic City Press -- Day 3: Thursday, Sep. 7
Page 1 picture: "They are Popular with the Crowds" "Miss California and Miss Hollywood who shape up splendidly among the contestants for the top honors in their respective events in the Pageant program. Miss California is seeking the "Miss America" title, while her companion is entered in the professional class." Page 12 Pictures: "Miss Louisiana" "Miss Delaware" and panorama of all 30 contestants in their bathing suits with Sashes - "Well, Here's Your Chance To Select Your Favorite Pageant Beauty - They're All Here."
Pageant Beauty Ball Colorful Fete; Natty Morris Guards Act As Escorts
Fashion Show Also Held in Auditorium Ballroom;
Beauties in Bathing Suits Meet Judges Earlier in Day
HAVE SECRET TEST
The public got a close-up view of the 30 beautiful contestants in evening gowns at the famous "American Beauty Ball," held of old on the Million Dollar Pier but staged this year in the magnificent setting of the Auditorium ballroom.
The judges - and a few of the favored public - saw the girls for the first time in bathing suits earlier in the day.
The judges whose names will not be announced until today or tomorrow would not tell which of the beauties impressed them and the public has so many favorites in the (continued on last page) free-for-all guessing contest that it was impossible to get a consensus of opinion.
Last night's American Beauty Ball, while perhaps lacking the tremendous throngs which greeted similar spectacles in pageants gone by, made up in brilliance for its lack of numbers.
Following a fashion show on the Auditorium ballroom stage, the beauties rolled down the Boardwalk in chairs from the headquarters at the Ritz Carlton. After fixing their hair and adjusting corsages, they appeared to the left of the ballroom stage and the nattily uniformed Morris Guards appeared at the right.
Met by Guards
At a signal from the band Sergeant John Tinney, erstwhile High School football star, walked to the center of the ballroom carrying a rose. "Miss Illinois" left the other beauties and walked toward him in the spotlight. They met in front of the Morris Guards Color guard. Tinney bowed, presented the pageant beauty with the rose and the two walked arm in arm around the ballroom while each of the other guardsmen and beauties went through a similar procedure. The beautiful young women and their escorts kept circling the floor until all the audience had seen their all. Then the band stuck up a waltz and the American Beauty Ball was in full swing.
Garnet Marks, Cincinnati radio announcer, acted as master of ceremonies. Norman Brokenshire, scheduled to take that part apparently was unable to appear. Approximately 2000 were in the audience.
There were few spectators at the bathing suit event in the morning. The girls met some of the unnamed judges there for the first time.
Wearing bathing suits for the first time, the girls paced across the Auditorium stage while the judges recorded the "figures" upon which the future "Miss America" will be decided. The findings of the judges will not be announced, although the points scored will have something to do with the awards which will be made later.
It was a busy morning for the girls After a late breakfast at the Ritz-Carlton, they donned their bathing suits and gathered on the hotel lawn where the official photographs were taken.
Forgot Bathing Suits
The picture-taking process was delayed for some time when it was found that two of the girls were missing. A checkup revealed that the missing beauties were "Miss Maine" and "Miss New Hampshire." They were finally located in the beauty parlors.
The two New England girls had not brought along their bathing suits.
However, the committee soon found two extra outfits and the proceedings continued.
As the 30 contestants lined up before the cameras, the large crowd found a wide range in the different type of America girl.
For the most part they are brunettes, but none has hair so dark as "Miss Delaware," and among the blondes none have hair so fair as "Miss California."
Blue Grass Maid Is Tall
Most of the girls are tall, stately and poised. "Miss Kentucky" may be a shade tallest, "Miss New Mexico," petite and brunette, is the shortest girl by several inches.
Following the judging at the Auditorium, the girls were wisked [sic] back to their hotel where they had a short time to change for an informal lunch and then were hurried off again to the Apollo theatre where they attended the matinee performance of "The Ghost Train."
|Front page Atlantic City Press, Fri., Sep 8|
Atlantic City Press -- Day 4: Friday, Sep. 8
Miss N Y Wins Gold Cup For Pageant Girls
Judged Best Appearing Girl in Evening Dress; Miss New Jersey Second
THIRD TO CALIFORNIA
Three Beauties Barred From Competition Pending Probe of Eligibility
Page 1 photo: "Make Pageant Audiences Stare" Miss California, Miss Maryland, Miss D.C., whose appearance in evening costumes at the American Beauty Ball, first formal function of the Pageant, won them big rounds of applause. They were reported outstanding among the beauties in the points scored with the judges. Page 12 photo: "A Bit Of Contrast In Pulchritude - Pageant Beauties In Formal And Bathing Attire" One picture of six contestant in bathing suits, and three pictures of 19 contestants in formal gowns. (no caption)
The Atlantic City Pageant strikes its full swing today. Events are as follows:
Wearing a close fitting white satin gown and blue sash, the brunette beauty from Long Island captivated the artists and showmen who acted as judges.
She was awarded a gold cup, but the prize has no bearing on the final selection of new Miss America who will be chosen tomorrow night.
Second prize, a silver cup, was awarded to "Miss New Jersey," Gertrude Christman, 17, of Ridgefield, who wore a black and white figured gown.
Miss California Third
Third prize was awarded to "Miss California," Blanche McDonald, 21 of Hollywood. She wore an elaborate shell pink crepe gown with feathered jacket.
Approximately 3500 persons attended the contest which by tradition is second only in importance to the final selection of a queen of American beauty.
Judges were George White, Peter Arno, Russel Paterson, Walter Thornton, Hugh Walter, George Bucher and Gladys Glad.
The girls showed the strain of a hard day which began at 8 am for most of them and when the eliminations were being made during the gown contest, several broke into tears, due more to nervousness than disappointment.
And while the selections were being made, Armand T. Nichols, director general of the pageant, announced that a conference would be held in his office at 10 am this morning to made final disposition of charges brought against the residence qualifications of three en- (Continued on last page) trants whose names have not been revealed.
Reports spread through the Auditorium that the girls were "Miss Idaho," Margaret Whitman; "Miss Iowa," Eleanor Dankenbring; "Miss Illinois," Lillian Kroener, which were denied, however, byy [sic] their escorts, and Mr. Nichols refused to identify them.
While the charges were not revealed, it was learned that a theatrical concern, sponsoring a pair of eastern beauties, had charged that the three western girls did not live in the states they represented.
Nichols Awaits Telegrams
Mr. Nichols said that he was awaiting telegrams from parents of the accused girls and from their home state sponsors to officially refute the charges. Earlier he had announced three he did not name had been disqualified in judging.
Hal Oliver, Publicity Director for RKO, reported to have made the charges against the three girls, would not talk. He simply said he was here on a vacation and would offer a contract to the new Miss America.
Announce Revue Prizes
Prizes for the afternoon's bathing revue were announced at the opening of last night's event.
Harriett Myrne, professional beauty from the Hollywood Restaurant, New York City, was awarded the golden mermaid.
Second prize went to Ann Ackerman, of the Club Babette, this city; third prize to Lynn Swanson, of The Showboat.
In the amateur division of the Bathers' Revue, first prize was awarded to Miss Gwyn Croyle, of this city; second, Daphine Hunter, of Oklahoma City.
Judges Are Late
More than an hour late in starting because Gladys Glad, one of the judges, is not much of an early riser, the judging got off on a bad start when "Miss New York State," who is otherwise Miss Florence Meyers, collapsed after passing through the line of judges and spectators yesterday morning.
"Miss New York State" owes her dilemma to a bad tooth. It may cost her an automobile, a $1000 watch, a trip to Bermuda and the other awards that go with the title of "Miss America."
The Empire State girl was the first of the contestants to appear before the five judges on the Auditorium stage. She had just reached the end walk when she uttered a cry and slumped toward the floor. Several alert spectators caught her and carried her off of the stage. She was later rushed back to the contestants' quarters at the Ritz-Carlton hotel.
She has been suffering with toothache since the Pageant began, it was learned, but despite the pain appeared in all the events, and won great popularity with the crowds for her personality and beauty.
Although the judging was scheduled to start at 10 o'clock, the beauties did not arrive until half an hour later, and it was nearly 12 o'clock before the committee could rout out Miss Glad, who is somewhat of a beauty herself.
The other judges were Peter Arno, noted caricaturist; George White, producer of the "Scandals;" George Beucher and Russell Patterson, both prominent New York artists.
Judged On Three Points
Poise, personality, carriage and figure are the points upon which the girls are being judged. The judges made their records on slips prepared for them, but the system is being kept a secret. There are also two secret judges whose names will not be announced until Saturday night.
After the judging the girls were whisked back to their hotel where they made a hasty change to street clothes before being hurried off again to Hackney's Restaurant where they lunched upon lobsters brought here by airplane from Gloucester, Mass.
There were no awards made to the inter-state beauties for their appearance in this parade but the judges turned their attention to amateur and professionals.
The bathing revue was headed by Director General Nichols, Mayor Bacharach, and Dr. David Alman, chairman of the Pageant Committee.
Massed flags of the Morris Guards and veterans' organizations followed in the lead of the St. Louis Letter Carriers' band with a girl leader in a bathing suit.
Twenty girls in white bathing suits and mounted on bicycles were entered in the revue by the Cycle Trades of America. The girls were led by Miss Addie Nickel, 23, and her sister, Helen, 20, who recently peddled from Jacksonville to New York in 16 days and were received at the White House.
There was a small comic division, prizes for which will be awarded to night and several girls in rolling chairs entered by hotels and business houses.
The inter-city beauties each standing on a decorated float were pushed twice through the two lanes of seats.
The Patterson Letter Carrier's band led the Inter-city beauties.
|Front page Atlantic City Press, Sat., Sep 9|
Atlantic City Press -- Day 5: Saturday, Sep. 9
Beauty Title Lines Field Against N. Y.
Stock of Miss Ohio Zooms as Outland Continue Antagonism of Empire State
MAKE CHOICE TONIGHT
Pageant Festivities Marred by Breakdown of Big Auditorium Organ
P. 12 picture: "Prize Winners In Pageant Headliner - And Runners-Up" There has been keen competition in all the events on the Pageant program. First cut shows the winners for the best appearing beauties in evening gowns and at the right [sic] are three of those who won popular applause.
TODAY'S PAGEANT EVENTS
As the Pageant grind began its final day early today, 28 tired girls left "The Night of Merriment" at the Auditorium with one thing in common - a desire to see anyone win the coveted title except Miss New York City and Miss New York State, the other two of the 30 contestants for the crown.
It was the theatrical concern sponsoring the two New York girls which instituted the investigation which resulted in the secret disqualification of three Western girls on the question of residence, but that's not the reason for the animosity.
It's the old antagonism of the outlands for little old New York and the other contestants can't quite see why any girl from New York can be the queen of typical American girls.
And with the combination of the others against the New Yorkers the stock of "Miss Ohio" zoomed.
"Miss Ohio," Corinne Porter, 19-year-old Youngstown farm girl and governess, is perhaps the least sophisticated of the entrants, with a smile and personality reminiscent with the most famous of Miss Americans, Mary Catherine Campbell, of Columbia, Ohio, who held the crown two years.
Miss Ohio is one of the few girls selected by newspapers this year. Her sponsor is the Youngstown Vindicator.
A secret appearance before the judges narrowed the field to 18, but only the judges know the identities of the 18. The girls themselves do not known, [sic] but some of them are fearful that the judges may be partial to the more sophisticated type of beauty.
Peter Arno, George White, Gladys Glad and the other judges all are (continued on page 12) known for the sophistication of their work.
The "Night of Merriment" followed the annual rolling chair parade in the afternoon and an elaborate fashion show in the evening.
During the roller chair parade in the Auditorium a crowd of 8,000 had the pleasure of hearing the famous $500,000 pipe organ play. That is, it played 10 bars of the "Star Spangled Banner," and then broke down. The mailmen's bands took up the musical burden.
It was explained that something had happened to a generator, but Senator Emerson L. Richards, the organ architect, could not be found.
"The Night of Merriment" was a great departure from similar events in the old Pageant days. Then it was a Boardwalk Mardi Gras. Last night it was a vaudeville show in the Auditorium Ballroom at which the tired beauties made a late appearance.
There was a large attendance approximately 4000.
The 'three girls' were disqualified because they do not reside in the state they represent, and Armand T. Nichols, director-general, has determined that only the true representatives of the various states shall be in the running for "Miss America, 1933."
Nichols said that he had sent telegrams to the Mayors of all towns having contestants in the Pageant asking them to certify whether or not the girls resided there. Up until a late hour he had received seven replies, and each vouched for the girl in question.
'Three I' League Out
Meanwhile, Nichols still refused to announce the names of the three inter-city beauties who were disqualified.
Although it was still reported that the illegal contestants were the girls from the three "I" states, the Misses Idaho, Iowa and Illinois, the girls would not admit they were out of the running.
"I can't say anything to the newspapers," said Margaret Wittman, 19, brunette, who wears the ribbon of "Miss Idaho."
"If I am disqualified, it is up to the committee to announce it," said Miss Eleanor Dankenbring, 18-year-old blond, who is "Miss Illinois." [actually 20-year-old Miss Iowa]
"Ask the committee," said Miss Lillian Kroener, 19-year-old and brown-haired representative of Iowa. [actually Miss Illinois}
Meanwhile the seven judges narrowed the field of inter-city beauties down to 18 semi-finalists in today's judging as the 30 girls appeared before them for the last time in bathing suits.
The girls walked twice before the judges and a few privileged spectators on the Auditorium stage this morning, but it remained for "Miss West Virginia" to steal the show for her pluck and sportsmanship.
"Miss West Virginia," it seems, had the stomach ache. A combination of lobster and ice cream was responsible.
The other 29 girls were not affected by the combination, but "Miss West Virginia" never tasted sea food before in her land-locked home state.
She cried a little, then laughed a lot and finally Dr. David Allman, chairman of the Pageant Committee, got her into condition again. After touching up her tear-stained eyes, she joined the others.
|Front page Atlantic City Press, Mon., Sep. 11|
Atlantic City Press -- Epilogue: Monday, Sep 11
[NOTE: no article in Sunday's paper, probably because the coronation was on Saturday night at 10 pm -- too late to meet the Sunday press deadline.]
Stage, Screen Offers Made Miss America
Pageant Winner May Not Return to School Because of Tempting Contracts
CITY TO LOSE FETE
Nichols Declares He Will Hold Contests Elsewhere, Due to Lack of Co-operation
Page 1 picture: "Miss America - 1933 Model" Miss Marion Bergeron. West Haven high school girl, entered as "Miss Connecticut," won the Pageant title of "Miss America" at the climaxing event Saturday night. She is 16 years old, the daughter of a policeman. Page 4 picture: (Coronation) While Miss Florence Meyers, representing New York, and Miss Blanche McDonald, New York's State's pride, [sic] looked on while Director General Nichols Saturday night crowned Miss Marion Bergeron, "Miss Connecticut," in the Pageant, as "Miss America," queen of the 21 beauties in the final judging. The other two girls were runners up.
Marion Bergeron, 16-year-old West Haven, Conn, High School senior, the new "Miss America," was considering a number of theatrical contracts and Armand T. Nichols, Director-General of the Atlantic City Beauty Pageant, was considering two offers to take the spectacle to other cities yesterday as the 1933 Pageant entered history.
The crown which Nichols placed on the blonde head of Miss Bergeron, who entered the Pageant as "Miss Connecticut" and emerged victorious over 29 other girl contestants, probably ended her school days - at least temporarily.
She was a senior in high school but she indicated yesterday she will not return to school this year in view of the tempting offers made her by motion picture and theatrical concerns. She will remain in this city until Thursday and when she leaves it probably will be to fulfill a contract.
Last night she and the other winners made their first public appearance after the coronation at the Auditorium Walkathon, where they were introduced by Norman Brokenshire, Master of Ceremonies during the Pageant events.
Fete May Go Elsewhere
And as for Nichols and the Pageant itself, Atlantic City may not have either next year.
"I don't know whether there will be another Pageant," Nichols said. "I have had offers from two other cities to stage the spectacle for them, and I certainly would have to give a great deal of consideration to staging another one in Atlantic City."
Nichols said the lack of co-operation he had received here, "especially on the part of the Chamber of Commerce," had been discouraging.
Nichols said that he did not know whether the Pageant had succeeded financially or not. An accounting would be made at a meeting of the (Continued on Page Four) Pageant Committee later in the week, he said.
Mayor Bacharach said he believed no money had been made.
Feeling the strain of the week's activities, Miss Bergeron was forced to spend yesterday afternoon in bed.
Blanche McDonald, also a blonde, and 18 years old, who comes from Hollywood, as "Miss California," and Florence Meyers, 19-year-old brunette, "Miss New York State," of Rockaway, L. I., were the runners-up.*
The new "Miss America" is the daughter of Elmer R. Bergeron, a motorcycle policeman, and Mrs. Florence Bergeron, who acted as her chaperone. She was selected as "Miss Greater New Haven" in a beauty pageant this Summer, and then won - from a field of 21 girls, at the state final contest.
The blonde Miss America has a reputation in her home town as a "blues" singer and sings over the radio. Music is her hobby.
In addition to winning the title and whatever contracts may go with it, Miss Bergeron will get a Ford automobile, a wrist watch, a trip to Bermuda, and various other prizes.
Before the coronation ceremonies started, it was officially announced to newspapermen, but not from the stage, that four girls had been disqualified.
They are: "Miss Iowa," Eleanore Dankerling [sic - actually Eleanor Dankenbring]; "Miss Illinois," Lillian Kroner [sic - actually Kroener], and "Miss Idaho," Margaret Whitman [sic - actually Wittman], all of whom do not reside in the states they represented, and "Miss Arkansas," who is Vivian Ferguson, and who, it was stated, is married. No married women can enter the contest under the Pageant rules.
Another beauty, Miss New York City, Elsie Donath, 20, of the Bronx, withdrew from the competition at 5 o'clock Saturday evening. When her manager, Harry Arder, publicity man for RKO, sent a letter to Armand T. Nichols, director general, saying that the Pageant was not "on the up and up."
Miss Donath was selected from 10,000 New York girls when the finals were held in the Madison Square Garden.
In Bathing Suits
Saturday night's events were started when the girls, clad in bathing suits, were rolled through the Auditorium floor in decorated chairs, pushed by Atlantic City policemen, and up on the stage.
Then with the girls sitting facing the audience, Norman Brokenshire, the master of ceremonies, introduced the seven judges. They were: Gladys Glad, one-time Follies beauty; George White, producer; Peter Arno, caricaturist; Russell Patterson, Walter Thornton, George Bucher and Hugh Walters.
The judges were seated on the stage with their backs to the audience and the men took off their coats and settled down to a difficult evening. After the entire group of beauties marched in a circle on the stage, the 18 semi-finalists selected in Friday's judging were announced. They were: The Misses California, Connecticut, District of Columbia, Kentucky, Louisiana, Maine, Massachusetts, Michigan, Mississippi, Missouri, New Jersey, New York State, Ohio, Pennsylvania, Virginia, Washington, Wisconsin, and West Virginia.
"Miss Virginia" Fourth
These were gradually eliminated to 16, 12, and then four. Miss Virginia, Evangeline Glidwell, 20-year-old brunette, of Danville, Va., was in the final judging when "Miss America" and her two runners-up were named.
After the four beauties were announced the girls left the stage to dress in evening clothes. Meanwhile Arthur Scott Brook, Auditorium organist, gave the first public concert from the $1,000,000 instrument. [Note: It was $500,000 in Saturday's paper.]
The girls returned in evening clothes, each on the arm of a uniformed Morris Guardsman. When the name of the new "Miss America" was announced, she was accompanied to the stage by Director Nichols amid great applause.
Miss Bergeron was then escorted to the center of the stage by Morris Guardsmen, where Director Nichols placed on her head the jeweled crown significant of the title "Miss America."
Larger images (pdf) of orginal articles, copied from microfilm, with multiple copies (lighter/darker) from which the above smaller versions were cut and pasted.
For newspapers from other cites and other times, visit the newspaper article index
[*Note: the Atlantic City newspaper report is ambiguous about 1st and 2nd runner-ups, and due to the order in which the women were named, it has often been erroneously assumed that Miss California was 1st runner-up and Miss New York 2nd; this error was even perpetuated by the Miss America organization itself. Several 1933 newspapers reported it correctly -- Florence Meyers came in 2nd in the competition and Blanche McDonald came in 3rd -- and Ric Ferentz, Miss America historian, corrected Miss America documents in 2005 when he came across this article.]
The Morris Guards Club of Atlantic City was formed in 1887 as a military and social club named after Colonel Daniel Morris, a Civil War veteran and wealthy Atlantic City businessman who donated funds to build an armory building on New York Avenue between Atlantic and Pacific Avenues. Membership included prominent citizens of the region. There is a book: "A history of the Morris Guards, Atlantic City, N.J." by Russell George LeVan. Published 1992. Also see 2010 brief article from Casino Connection.